Website Design for
Design Nation

Design Nation is a New Zealand fashion brand creating contemporary clothing collections for women who value style, comfort, and individuality. I was engaged to design the brand's first website in 2023, creating an online platform that would showcase each collection, strengthen brand awareness, and provide customers with an easy way to discover Design Nation stockists throughout New Zealand.

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Since launch, the website has become an important part of the brand's marketing strategy. Twice each year, the site is refreshed to align with new seasonal collections, ensuring the online presence remains current, visually engaging, and reflective of the latest designs. Working closely with the Design Nation team, I have enjoyed watching the brand grow from strength to strength while continuing to evolve the website alongside its success.

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The design places a strong emphasis on collection presentation, brand storytelling, and visual appeal, allowing visitors to explore current and past collections while gaining a deeper understanding of the Design Nation brand. Rather than functioning as an online store, the website serves as a digital showcase, connecting customers with stockists and supporting the brand's presence within the New Zealand fashion industry.

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Their website includes:​

• 15 pages

• Seasonal collection updates via multiple galleries

• Live Instagram feed

• Subscribe function

• Stockist directory